In Soho, there’s all types of different places to eat, hipster fried chicken doesn’t not normally draw me in, it’s not a place that I go “Oooh, i wish that was halal”. What am I waffling on about? Basically, I only went here because of the halal factor, which I guess is a good thing as Ma’plucker have decided to tap into the 5% of population which has a market spend of 20 billion.
A simple menu and concept. There are three types of chicken and 3 different bases, buttermilk fried, pulled and rotisserie which you can have in a bun, with salad or on a waffle.
Sadly, on the day of my visit, they were out of waffles!
The first thing i ate was the Crack ‘n’ Cheeze, which is a deep fried battered ball filled with macaroni and cheese, this item was not to my taste.. I came as a recommendation from the manager and it fell flat, it had no taste and was not my cup of tea.
Then came the chicken!
The fried chicken was very fresh, (well, it was just cooked), but i was not keen on the dark and somewhat overcooked appearance of the exterior of the chicken, it had a slight burnt taste to it along with a slight bitterness. The outer of the chicken was a too hard and crunchy for my liking and not soft. I prefer fried chicken to be a golden brown rather than rusty Brown. The chicken and waffle with sweet syrup concept is a relatively new dish, but this place does not to it as well as stax which has set a high standard. Everywhere I have had Buttermilk fried chicken its always golden brown and soft, not dark overcooked and hard.
The pulled chicken was nice is small amounts, it was again served in a Bun like the chicken. It was a little dry and didn’t feel like it had enough to call itself a main dish.
This place is small and simple and the food gets a solid good, it won’t blow you away but it shouldn’t leave you feeling too disappointed.
What was disappointing where the desserts. I was not impressed with the offerings. I tried the cornflake sundae, which does sound hip and cool on the surface, but what it is is just 3 scoops of ice cream with caramel sauce and some cornflakes on top coming in at £6.
Overall, the concept is cool and well done for Ma’Plucker to offer halal menu. But the food gets a solid, 6.5. It won’t blow you away, nor will it leave you feeling disappointed.
What I ordered:
Crack ‘n’ Cheeze Pulled chicken in a bun Fried chicken in a bun Rotisserie chicken with salad. Mini donoughts Cornflake sunday Root beer
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75 Beak St, London W1F 9SS